Designing Taylor Wimpey Hoardings

March 2017 – October 2017

We worked with Taylor Wimpey, the students of Chobham Academy and artist Veronica Rowlands on a design for hoardings located at Queen Elizabeth Olympic Park. Veronica developed a series of workshops for the students celebrating the flora and fauna of the park. The result was a vibrant, lively piece, which was awarded second place runner up in the Considerate Constructors Scheme 2017.

Using the surrounding of Queen Elizabeth Park as her inspiration, Veronica explained: “I engaged with Rosetta Art Centre and associated partners to deliver a series of schools workshops, where the children were given the opportunity to pitch ideas on what they consider to be reminiscent of the Olympic Park, and what it means to them. We created prints and illustrations on the set themes, where I incorporated their work into the final hoarding design.”

The students, aged between 8 and 11 years old, who worked on the art installation were invited along with their families to a special ceremony at Chobham Manor where the hoarding was unveiled. At a separate ceremony they received prizes for their success in the hoarding competition. This process of design and installation enabled the students to understand the process of ideas and creativity through to implementation, meaning they were able to see their ideas materialise into a large-scale piece of art. We hope the project will inspire them to be creative in new and exciting ways, and to create a long lasting legacy that they can be proud of.

children working on designs for the Taylor Wimpey hoardings

“I engaged with Rosetta Art Centre and associated partners to deliver a series of schools workshops, where the children were given the opportunity to pitch ideas on what they consider to be reminiscent of the Olympic Park, and what it means to them. We created prints and illustrations on the set themes, where I incorporated their work into the final hoarding design.”

Veronica Rowlands Artist
donate

Donate

As a charity, Rosetta Arts relies on the support of people like you so that we can offer positive choices to the people of Newham.

Volunteer

Volunteers are an integral part of the Rosetta Arts family. Working alongside staff and resident artists, we have different ways to get involved according to your interests, skills and availability.